We’re proud to announce that, for the second yr operating, Kraken has been acknowledged on the annual European Buyer Centricity Awards (ECCAs). We gained the Buyer Perception & Suggestions class and have been shortlisted for Buyer Centric Tradition and Buyer Centricity in B2B.
Overcoming robust competitors, this second award follows our 2023 ECCAs win within the Buyer Success class and shortlisting for Worker Expertise.
“We’ve at all times seen consumer suggestions because the driving power that powers our total enterprise operation. We perceive that our shoppers are really our greatest advocates – important to ongoing enhancements to our product providing – and in the end to attaining our mission,” mentioned Ashley Speller, Kraken’s Vice President of Consumer Engagement.
Kraken the only crypto winner within the 2024 ECCAs
Solely 30 European corporations have been nominated for the ECCAs, and we have been the one crypto, DeFi or onchain firm to win or be shortlisted.
Within the Buyer Perception & Suggestions class, the winner was chosen based mostly on how properly entrants proved their inside processes successfully analyze consumer wants whereas showcasing how operational adjustments are applied at velocity.
Our award-winning entry centered round Kraken’s “Dust Lined Fruit” initiative, which is an inside escalation platform that leverages consumer insights and instantly funnels suggestions, in an actionable format, to government leaders and product managers.
Many groups working collectively towards consumer service excellence
Past that, we demonstrated the cross-functional collaboration that takes place behind the scenes to make sure our shoppers’ voices are really heard.
From our Consumer Expertise Analysis staff (which performs a pivotal function in guaranteeing a deep understanding of consumer conduct, wants and ache factors) to our Social Media Help staff (which actively engages with shoppers on social media), many capabilities work together to deliver our shoppers’ suggestions to life.
Speller continued, “This award is testomony to our tens of millions of shoppers worldwide. We’re dedicated to constantly elevating our requirements in an effort to present a superior crypto buying and selling providing that prioritizes product accessibility and inclusivity.”
Click on right here to learn extra concerning the European Buyer Centricity Awards and to see the total listing of winners.
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